Cookie Policy

Last updated: March 2026  ·  Pearce Property Services, Brighton & Hove

1. What Are Cookies

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently and to provide information to website owners. This policy explains how Pearce Property Services uses cookies on pearcepropertyservices.co.uk and how you can control them.

2. Legal Basis

Under the UK Privacy and Electronic Communications Regulations (PECR) and the UK GDPR, we are required to obtain your consent before placing any non-essential cookies on your device. We only place analytics cookies after you have given explicit consent via our cookie banner. Essential cookies do not require consent as they are strictly necessary for the website to function.

3. Cookies We Use

Cookie Name Category Provider Purpose Duration
pps_cookie_consent Essential Pearce Property Services Stores your cookie consent preferences so we don't ask on every page visit. 1 year
_ga Analytics Google Analytics Registers a unique ID used to generate statistical data on how you use the site. 2 years
_ga_* Analytics Google Analytics (GA4) Used by Google Analytics 4 to persist session state. 2 years
_gid Analytics Google Analytics Registers a unique ID used to generate statistical data on how you use the site. 24 hours
_gat Analytics Google Analytics Used to throttle request rate to Google Analytics. 1 minute

4. Cookie Categories

Essential Cookies — These cookies are strictly necessary for the website to function. They enable core functionality such as remembering your cookie preferences. You cannot opt out of these cookies as the site cannot function properly without them.

Analytics Cookies — These cookies allow us to count visits and understand how visitors interact with our website so we can measure and improve its performance. We use Google Analytics, operated by Google LLC. All data is processed in accordance with Google's privacy policy. These cookies are only placed with your consent.

5. Google Analytics & Google Tag Manager

We use Google Analytics (via Google Tag Manager) to understand how visitors use our website. The information collected includes:

  • Pages visited and time spent on each page
  • How you arrived at our website (search engine, direct, referral)
  • Your approximate geographic location (city/region level only)
  • Device type and browser used

This data is aggregated and anonymised — we cannot identify individual visitors. If you decline analytics cookies, Google Tag Manager will still load but Google Analytics will not collect any data about your visit. We have implemented Google Consent Mode v2 to ensure your preferences are respected.

For more information on how Google uses this data, visit Google's Privacy Policy.

6. How to Manage Your Preferences

You can update your cookie preferences at any time by clicking the button below:

You can also control cookies through your browser settings. Note that disabling cookies through your browser may affect the functionality of this and other websites. For guidance on managing cookies in your browser, visit aboutcookies.org.

7. Third-Party Cookies

We do not use advertising cookies, social media tracking cookies, or any third-party remarketing cookies on this website. The only third-party cookies in use are Google Analytics cookies, which are only placed with your consent.

8. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. The date at the top of this page indicates when it was last revised. We encourage you to revisit this page periodically.

9. Contact Us

If you have any questions about our use of cookies, please contact us:

See also our Privacy Policy for full details of how we handle your personal data.